What Does a Digital Marketing Agency Do? Everything You Need to Know.
What is Digital Marketing?
Digital marketing is all about promoting your business online. It uses channels like Google, social media, websites, email, and more to reach potential customers, build relationships, and ultimately drive sales.
7 Types of Digital Marketing Agencies (and What They Do)
1. Digital Marketing Agency
Focuses on helping you connect with customers across digital channels like websites, blogs, and social media.
2. Full-Service Digital Marketing Agency
Handles everything from SEO and PPC to web design and content creation. Great for businesses that want one agency to manage it all.
3. Inbound Marketing Agency
Helps people find you online organically by creating valuable content and optimizing your site. Best for long-term growth strategies.
4. SEO Agency
Focuses on helping your website rank higher in Google search results. Services usually include keyword research, on-page optimization, and link building.
4. Digital Ad (PPC) Agency
Specializes in paid search advertising on platforms like Google and Bing. Ideal if you want quick visibility and lead generation.
5. Online Ad Agency / PPC Agency
Similar to a digital ad agency, but often includes ads across social media platforms like Facebook, Instagram, and YouTube.
6. Social Media Agency
Manages your social media accounts, creates content, and runs ads to grow your brand’s presence and engagement online.
7. Web Design Agency
Creates and optimizes websites for user experience, speed, mobile-friendliness, and conversions.
Digital Marketing Consultant
An expert who works independently or with an agency to guide your overall strategy and fill in the gaps where needed.
What Does a Digital Marketing Agency Do?
Digital Marketing Agencies Grow Organic Traffic to Your Website
They use strategies like SEO and content marketing to help your website rank higher in search engines, bringing in more qualified visitors for free.
Digital Marketing Agencies Generate Sales-Ready Leads
They create targeted campaigns to attract people who are most likely to buy—and help move them through your sales funnel.
Digital Marketing Agencies Expand Your Brand Reach
By showing up in search results, social media feeds, and inboxes, you stay top of mind with your ideal customers.
Digital Marketing Agencies Improve Your Marketing from Top to Bottom
Agencies bring specialized skills your in-house team might not have—like advanced data analysis, creative copywriting, or PPC expertise.
Is a Digital Marketing Agency Right For Your Business?
Before hiring an agency, assess what you need help with and what your team can do in-house. An agency makes sense when you need more expertise or want to grow faster.
Hiring a Digital Marketing Agency? Ask These 12 Questions
Before you sign a contract, ask about communication, strategy, tools, pricing, results, and reporting to make sure you’re getting the right partner.